Aug 24, 2020
"The Wave of Change" Episode 024 "Leverage Digital" In this episode I get to interview serial entrepreneur and author of 'The Digital Delusion: How to Overcome the Misguidance and Misinformation Online' & '#Breakthrough: Unleash Your Remarkable Brand Value, Influence And Authority' ...with more books in the works! Doyle was born in Edmonton, now in the land down under and I interviewed him from Edmonton! We talk about how we met through an initiative with The Keenfolks on global digital transformation study. Doyle shares how he got into tech, that he was a pilot in the Canadian Air Force, and that he first got digital years back in Winnipeg Manitoba investing a lot at that time into building out an online experience. Doyle shares many examples how organizations of all sizes can and should be leveraging digital. He shares some must listen to tips on how to put a plan in place and start harnessing Big Data and Digital. Doyle talks about AI and how even small business can gain value for their business using public cloud solutions like Facebook and use their tech as Big Data AI tools. We just start getting into sales funnel and what it should look like but that will have to be for a future episode!